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• Enterprise value (EV) shows what a company is really worth - debt and cash included - not just its stock price
• The enterprise value formula is: Market Cap + Total Debt - Cash and Cash Equivalents
• Investors use EV with metrics like EBITDA to compare stocks more fairly than market cap alone

• Return on equity (ROE) measures how much profit a company earns for every dollar of shareholder equity
• The formula is simple: net income divided by shareholder equity
• A higher ROE can signal a company that is good at turning investor money into profit - but it is not the full picture

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